The Manager's Guide to Competitive Marketing Strategies

The Manager's Guide to Competitive Marketing Strategies pdf epub mobi txt 电子书 下载 2025

出版者:Natl Book Network
作者:Paley, Norton
出品人:
页数:412
译者:
出版时间:
价格:$ 33.84
装帧:Pap
isbn号码:9781854183651
丛书系列:
图书标签:
  • 市场营销 
  • 商业 
  •  
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The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.Key features* Over 60 real life case studies reflecting topical issues of concern in today's climate* A new 4-step technique to segment markets with greater precision* Techniques for installing a competitive intelligence system and applying market research techniques effectively* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies* Step by step guidelines on how to write a Strategic Marketing Plan with a detailed exampleCase studies include: Positioning a product to gain ground against market leadersReviving a business for a new burst of growth after a period of no-growthEnergising a product line plagued by missed opportunitiesManoeuvering around competitors when trapped in a weak positionAssessing corporate culture and turning it into competitive advantageNew sections on: Business intelligence - CRM - Leadership - Corporate culture

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