The Manager's Guide to Competitive Marketing Strategies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Paley, Norton 作者

Natl Book Network

译者

出版日期

412 页数

$ 33.84 价格

Pap

丛书系列

9781854183651 图书编码

The Manager's Guide to Competitive Marketing Strategies 在线电子书图书标签: 市场营销商业

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The Manager's Guide to Competitive Marketing Strategies 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Manager's Guide to Competitive Marketing Strategies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Manager's Guide to Competitive Marketing Strategies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Manager's Guide to Competitive Marketing Strategies 在线电子书图书描述

The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.Key features* Over 60 real life case studies reflecting topical issues of concern in today's climate* A new 4-step technique to segment markets with greater precision* Techniques for installing a competitive intelligence system and applying market research techniques effectively* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies* Step by step guidelines on how to write a Strategic Marketing Plan with a detailed exampleCase studies include: Positioning a product to gain ground against market leadersReviving a business for a new burst of growth after a period of no-growthEnergising a product line plagued by missed opportunitiesManoeuvering around competitors when trapped in a weak positionAssessing corporate culture and turning it into competitive advantageNew sections on: Business intelligence - CRM - Leadership - Corporate culture

The Manager's Guide to Competitive Marketing Strategies 在线电子书下载 mobi epub pdf txt 在线电子书下载

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