'Racing is truly a global enterprise, and it's expanding every year. There is no one more qualified than Chris Aylett to discuss the business of motorsport on a global scale. The racing industry is an extraordinarily dynamic worldwide market. This book does an excellent job in capturing its scope and robust vitality.' - Steve Lewis, Owner/Publisher of 'Performance Racing Industry' magazine and the PRI Show, the largest racing industry trade event in the world 'This excellent, readable book looks at the motorsport industry in a new light: that of a business that is on the verge of becoming global in its activities and with some of the aspects of globalisation already in place. It is clear that the motorsport industry is facing opportunities that are unique in scope and scale but will it take them? The authors present intriguing answers to this question. This book is a must read for those concerned about motorsport's traditional clusters, as they need to be forewarned of the challenges and ready with solutions.' - Professor D. G. Rhys CBE, Director, Centre for Automotive Industry Research, Cardiff University Business School and Member of the UK's Motor Racing Development Board
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有