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Management Fashions 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Klincewicz, Krzysztof 作者

Transaction Pub

译者

2006-4 出版日期

249 页数

$ 71.13 价格

HRD

丛书系列

9780765803184 图书编码

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Management Fashions 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This work presents the phenomena of management fashions as being the key driver for the development of the management knowledge industry, consisting of consulting companies, computer firms, publishing houses, professional institutes, and other organizations involved in the launching and the promotion of new management techniques. The author supplements the existing body of knowledge by focusing on the supply-side of management fashions, particularly the strategies and marketing techniques of solution vendors, and proposes a model of relations between management ideas and tangible solutions, explaining how bestselling ideas are turned into objects and institutions. The empirical research described in this volume involves multiple methods, including discourse volume analysis and qualitative historical techniques.

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