The Source of Success 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Source of Success

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Georgescu, Peter/ Dorsey, David/ Charan, Ram (FRW) 作者
John Wiley & Sons Inc
译者
2005-8 出版日期
208 页数
238.00元 价格
HRD
丛书系列
9780787980375 图书编码

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发表于2024-11-11


The Source of Success 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Source of Success 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Source of Success 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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In "The Source of Success", Peter Georgescu, former CEO of the world renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: creative capacity and the brand integrity that grows from it are an organization's most important assets; enlightened leaders inspire creativity through understanding, cooperation, and respect; competence and execution are as important as ever, but they must be aimed at building intimacy with the customer; alignment is the critical concept for the twenty first century organization; and, great companies don't happen without leaders who have transformed themselves.

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