The Source of Success 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Georgescu, Peter/ Dorsey, David/ Charan, Ram (FRW) 作者

John Wiley & Sons Inc

译者

2005-8 出版日期

208 页数

238.00元价格

HRD

丛书系列

9780787980375 图书编码

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发表于2024-11-11

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The Source of Success 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In "The Source of Success", Peter Georgescu, former CEO of the world renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: creative capacity and the brand integrity that grows from it are an organization's most important assets; enlightened leaders inspire creativity through understanding, cooperation, and respect; competence and execution are as important as ever, but they must be aimed at building intimacy with the customer; alignment is the critical concept for the twenty first century organization; and, great companies don't happen without leaders who have transformed themselves.

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