Global e-commerce 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Kraemer, Kenneth L. (EDT)/ Dedrick, Jason (EDT)/ Melville, Nigel P. (EDT)/ Zhu, Kevin (EDT) 作者

Cambridge Univ Pr

译者

2006-10 出版日期

444 页数

$ 125.43 价格

HRD

丛书系列

9780521848220 图书编码

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发表于2025-06-05

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Are the Internet and e-commerce truly revolutionizing business practice? This book, first published in 2006, explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

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