Global e-commerce 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Kraemer, Kenneth L. (EDT)/ Dedrick, Jason (EDT)/ Melville, Nigel P. (EDT)/ Zhu, Kevin (EDT) 作者

Cambridge Univ Pr

譯者

2006-10 出版日期

444 頁數

$ 125.43 價格

HRD

叢書系列

9780521848220 圖書編碼

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發表於2024-11-10

Global e-commerce 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global e-commerce 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global e-commerce 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Global e-commerce 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Global e-commerce 在線電子書圖書描述

Are the Internet and e-commerce truly revolutionizing business practice? This book, first published in 2006, explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

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