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Product and Services Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Papastathopoulou, Paulina 作者

Sage Pubns

译者

出版日期

270 页数

$ 62.09 价格

Pap

丛书系列

9781412908658 图书编码

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发表于2024-11-25

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Product and Services Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Product and Services Management 在线电子书图书描述

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.

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