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Kerin, Roger A./ Hartley, Steven W./ Rudelius, William 作者

McGraw-Hill College

译者

2006-2 出版日期

400 页数

$ 221.48 价格

Pap

丛书系列

9780073215747 图书编码

Marketing 在线电子书图书标签: 市场营销 [专业]-[营销] Textbook Management

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Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Marketing: The Core, 2/e" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by "Marketing, 8/e", but in a shorter, more accessible package. "The Core" distills "Marketing's" 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using "The Core" also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. "The Core" is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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