Marketing Management 在线电子书 图书标签:
发表于2024-11-10
Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.
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Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024