In recent years, the number of books dealing with business-society management, business ethics and corporate communication has seen an exponential growth, yet most still do not treat the issues, strategies and societal interaction in a homogenous manner. At last, here is a book that does just that. This book analyses the nature of the international bargaining society as it has matured since the beginning of the 1990s and as traditional divides between state, civil society and markets have become redefined. Covering conflicts in which primarily large multinationals were targeted by non-governmental organizations, this revealing text investigates the conflicts surrounding Burma, blood diamonds, child labour, oil spills, food safety, patents on HIV/AIDS medication and labour rights that have resulted in a large number of disciplining activities. The authors formulate clear conditions for effective functioning of the reputation mechanism and of (self) regulation. Drawing on a wealth of experience both in research and teaching, the authors have developed a text that integrates reputation, responsibility, ethics and accountability. Clearly constructed around a carefully designed framework, including an in-depth analysis of the issues, fascinating cases to illustrate the theory in practice and to provide the reader with a strategic point of view, "International Business-Society Management" is a must-have book for all those studying or teaching business ethics, reputation, public relations, corporate social responsibility or corporate accountability.
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