Essentials of Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Hair, Joseph F., Jr./ Wolfinbarger, Mary F./ Ortinau, David J./ Bush, Robert P. 作者

McGraw-Hill College

譯者

2007-7 出版日期

400 頁數

$ 169.50 價格

Pap

叢書系列

9780073381022 圖書編碼

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Essentials of Marketing Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Essentials of Marketing Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Essentials of Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Essentials of Marketing Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Essentials of Marketing Research 在線電子書圖書描述

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Essentials of Marketing Research 在線電子書下載 mobi epub pdf txt 在線電子書下載

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