OBD 在线电子书 图书标签: 营销 广告
发表于2024-11-08
OBD 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
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评分看了前两章,太罗嗦
评分看了前两章,太罗嗦
A witty, trenchant investigation of a phenomenon that is shaping culture and business in unexpected, disturbing ways. The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape fueled both by the rise of cheaper, foreign brands and by so-called housebrands (the eponymous brands of Wal-Mart, Target, and the like), American companies are in a mad dash to keep up. Branding, or identity-making, has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati), to the laboratories of sensory specialists (musicologists and "noses"), Lucas Conley takes us on a long-overdue journey through the strange culture that is our own. As hilarious as it is frightening, Conley's investigation into the phenomenon of rampant commercialism (often backed by little substance), offers an illuminating portrait of an age of obsession.
24到30岁日本女人92%会有一两个Louis Vitton包,虽然日本LV售价比法国高20%; 结婚时每个新娘似乎都应该有一个钻戒,可钻戒在40年代以前并不是结婚或者订婚的必需品; -------------------------------------- 我们为什么要超出理智地去买一些我们以前并不需要的东西?归功于...
评分24到30岁日本女人92%会有一两个Louis Vitton包,虽然日本LV售价比法国高20%; 结婚时每个新娘似乎都应该有一个钻戒,可钻戒在40年代以前并不是结婚或者订婚的必需品; -------------------------------------- 我们为什么要超出理智地去买一些我们以前并不需要的东西?归功于...
评分24到30岁日本女人92%会有一两个Louis Vitton包,虽然日本LV售价比法国高20%; 结婚时每个新娘似乎都应该有一个钻戒,可钻戒在40年代以前并不是结婚或者订婚的必需品; -------------------------------------- 我们为什么要超出理智地去买一些我们以前并不需要的东西?归功于...
评分24到30岁日本女人92%会有一两个Louis Vitton包,虽然日本LV售价比法国高20%; 结婚时每个新娘似乎都应该有一个钻戒,可钻戒在40年代以前并不是结婚或者订婚的必需品; -------------------------------------- 我们为什么要超出理智地去买一些我们以前并不需要的东西?归功于...
评分24到30岁日本女人92%会有一两个Louis Vitton包,虽然日本LV售价比法国高20%; 结婚时每个新娘似乎都应该有一个钻戒,可钻戒在40年代以前并不是结婚或者订婚的必需品; -------------------------------------- 我们为什么要超出理智地去买一些我们以前并不需要的东西?归功于...
OBD 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024