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Review of Marketing Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Malhotra, Naresh 编作者

M E Sharpe Inc

译者

2008-1 出版日期

224 页数

$ 118.59 价格

HRD

丛书系列

9780765620927 图书编码

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Review of Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

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