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Marketing and PR 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Holden, Philip/ Wilde, Nick 作者

Consortium Book Sales & Dist

译者

2007-4 出版日期

208 页数

$ 14.63 价格

Pap

丛书系列

9780713675467 图书编码

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Marketing and PR 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die! Knowing your market Creating a marketing plan Watching your spending Investigating niche marketing Writing great marketing copy Getting your press releases noticed Investigating piggyback marketing deals Getting the best from permission-based e-mail marketing 'a great little package' The Bookseller

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