Join the Conversation 在线电子书 图书标签: 社会化媒体 互联网
发表于2024-12-23
Join the Conversation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
在线阅读本书
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
评分
评分
评分
评分
Join the Conversation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024