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Thompson, Arthur A., Jr./ Strickland, A. J./ Gamble, John E. 作者

McGraw-Hill College

译者

2006-6 出版日期

620 页数

$ 200.29 价格

Pap

丛书系列

9780073269801 图书编码

Crafting and Executing Strategy 在线电子书图书标签: 金融管理

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Crafting and Executing Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Thompson, Strickland and Gamble's, "Crafting and Executing Strategy, 15e" presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. This paperback version of the text does not contain any cases, but it does include 21 readings from noted business writers that support the concepts in the main text portion.

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