Revealing the Corporation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Balmer, John/ Greyser, Stephen A./ Balmer, John (EDT)/ Greyser, Stephen A. (EDT) 作者

Routledge

譯者

2003-4 出版日期

352 頁數

$ 73.39 價格

Pap

叢書系列

9780415284219 圖書編碼

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Revealing the Corporation 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Revealing the Corporation 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Revealing the Corporation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Revealing the Corporation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Revealing the Corporation 在線電子書圖書描述

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

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