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Bernd H. Schmitt 作者

Wiley

译者

2003-1-31 出版日期

288 页数

USD 50.00 价格

Hardcover

丛书系列

9780471237747 图书编码

Customer Experience Management 在线电子书图书标签: 营销用户体验日文教科书

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Customer Experience Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Customer Experience Management 在线电子书著者简介

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Customer Experience Management 在线电子书图书描述

In this follow-up to his bestselling book Experiential Marketing, Bernd Schmitt introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. A must-read for senior executives, marketing managers, and anyone charged to drive growth and spur change. PRAISE FOR Customer Experience Management "In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt’s prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. I hope desperately that every company with which I do business reads this book."

– Martyn Straw, Chief Strategy Officer, BBDO Worldwide "Schmitt finally identifies the bush that a lot of marketing departments have been beating around. He anchors the activities that cost us millions and billions of dollars to ‘end game’ objectives that have never before been so beautifully focused."

– Victor J. Pacor, Chief Marketing Officer, Sony Electronics, Inc. "With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative."

– John Quelch, Senior Associate Dean for International Development

Harvard Business School

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