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Customer Experience Management

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Bernd H. Schmitt 作者
Wiley
譯者
2003-1-31 出版日期
288 頁數
USD 50.00 價格
Hardcover
叢書系列
9780471237747 圖書編碼

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Customer Experience Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Customer Experience Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Customer Experience Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Customer Experience Management 在線電子書 著者簡介


Customer Experience Management 在線電子書 著者簡介


Customer Experience Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Customer Experience Management 在線電子書 圖書描述

In this follow-up to his bestselling book Experiential Marketing, Bernd Schmitt introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. A must-read for senior executives, marketing managers, and anyone charged to drive growth and spur change. PRAISE FOR Customer Experience Management "In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt’s prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. I hope desperately that every company with which I do business reads this book."

– Martyn Straw, Chief Strategy Officer, BBDO Worldwide "Schmitt finally identifies the bush that a lot of marketing departments have been beating around. He anchors the activities that cost us millions and billions of dollars to ‘end game’ objectives that have never before been so beautifully focused."

– Victor J. Pacor, Chief Marketing Officer, Sony Electronics, Inc. "With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative."

– John Quelch, Senior Associate Dean for International Development

Harvard Business School

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