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Global and Transnational Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Stonehouse, George (EDT)/ Campbell, David (EDT)/ Hamill, Jim (EDT)/ Purdie, Tony (EDT) 作者

John Wiley & Sons Inc

译者

2004-10 出版日期

496 页数

578.00元价格

Pap

丛书系列

9780470851265 图书编码

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Global and Transnational Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Global and Transnational Business 在线电子书图书描述

In this new edition of a successful textbookthe authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.

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