Pricing and Revenue Optimization 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Robert Phillips 作者

Stanford Business Books

譯者

2005-8-5 出版日期

368 頁數

USD 64.95 價格

Hardcover

叢書系列

9780804746984 圖書編碼

Pricing and Revenue Optimization 在線電子書圖書標籤: 教材 textbook 美國營收英文原版定價 MSBA 2017

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發表於2025-01-26

Pricing and Revenue Optimization 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Pricing and Revenue Optimization 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Pricing and Revenue Optimization 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

Pricing and Revenue Optimization 在線電子書用戶評價

評分☆☆☆☆☆

Too much heuristics

評分☆☆☆☆☆

Too much heuristics

評分☆☆☆☆☆

通俗性和專業性並重，結構非常清晰，語言簡潔有力。

評分☆☆☆☆☆

Too much heuristics

評分☆☆☆☆☆

Too much heuristics

Pricing and Revenue Optimization 在線電子書著者簡介

Pricing and Revenue Optimization 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Pricing and Revenue Optimization 在線電子書圖書描述

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.

Pricing and Revenue Optimization 在線電子書下載 mobi epub pdf txt 在線電子書下載

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