Strategic Advertising Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Larry Percy 作者

OUP Oxford

譯者

2005-05-26 出版日期

360 頁數

GBP 33.99 價格

Paperback

叢書系列

9780199274895 圖書編碼

Strategic Advertising Management 在線電子書圖書標籤: 廣告

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發表於2024-11-28

Strategic Advertising Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Strategic Advertising Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Strategic Advertising Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Strategic Advertising Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Strategic Advertising Management 在線電子書圖書描述

The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic, rather than simply a descriptive standpoint, and covers all the main topics on an advertising management module. The authors look first at what advertising is meant to do and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introductions, explicit chapter objectives and learning outcomes, as well as additional important readings to supplement each chapter. The chapters on 'Developing a Communication Strategy' and 'Processing the Message' have been significantly expanded with recent leading-edge thinking, as well as new material on Integrated Marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. ONLINE RESOURCE CENTRE For lecturers: suggested classroom exercises, suggested IPA case histories. For students: glossary, further reading updates, questions.

Strategic Advertising Management 在線電子書下載 mobi epub pdf txt 在線電子書下載

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