Persuasion in Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

O'Shaughnessy, John/ O'Shaughnessy, Nicholas J. 作者

Routledge

译者

2003-12 出版日期

232 页数

$ 231.65 价格

HRD

丛书系列

9780415322232 图书编码

Persuasion in Advertising 在线电子书图书标签:

喜欢 Persuasion in Advertising 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-30

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Persuasion in Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Persuasion in Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Persuasion in Advertising 在线电子书用户评价

评分☆☆☆☆☆

Persuasion in Advertising 在线电子书著者简介

Persuasion in Advertising 在线电子书图书目录

Persuasion in Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Persuasion in Advertising 在线电子书图书描述

Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh and accessible text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Persuasion in Advertising 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!