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Apparel Product Design and Merchandising Strategies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Regan, Cynthia L. 作者

Prentice Hall

译者

2007-8 出版日期

460 页数

$ 141.25 价格

HRD

丛书系列

9780131197596 图书编码

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Apparel Product Design and Merchandising Strategies 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Apparel Product Design and Merchandising Strategies 在线电子书图书描述

Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company,s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in

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