Advertising Outdoors 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Advertising Outdoors

簡體網頁||繁體網頁
Bernstein, David 作者
Phaidon Inc Ltd
譯者
2004-3 出版日期
240 頁數
$ 45.14 價格
Pap
叢書系列
9780714843865 圖書編碼

Advertising Outdoors 在線電子書 圖書標籤:  


喜歡 Advertising Outdoors 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-10

Advertising Outdoors 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising Outdoors 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising Outdoors 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Advertising Outdoors 在線電子書 用戶評價

評分

評分

評分

評分

評分

Advertising Outdoors 在線電子書 著者簡介


Advertising Outdoors 在線電子書 著者簡介


Advertising Outdoors 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising Outdoors 在線電子書 圖書描述

This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the 'rules' of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns. Far from taking a conventional approach, Advertising Outdoors describes the trajectory of the medium through its ambitions, its bullishness and its constant reinvention. The history of the poster and outdoor advertising in general - from early ingenuous announcement to post-modern reflexive culture - is richly illustrated with hundreds of images drawn from the author's personal wealth of knowledge. Above all, Advertising Outdoors is an essay on the principles of communication and regeneration that are demanded by the medium's unique place in our everyday life. Adopting a thematic approach, the author covers ground from the classic masters of poster design, such as Toulouse-Lautrec and Aubrey Beardsley, to today's most inventive campaigns, such as those by Pirelli and Smirnoff. Littered with short interviews and commentaries by a host of advertising's elite, this book presents the phenomena of outdoors through the eyes of the people that shape it, providing a fascinating account of their creative processes.

Advertising Outdoors 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Advertising Outdoors 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Advertising Outdoors 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





Advertising Outdoors 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有