Brandscapes 在線電子書 圖書標籤: 城市  建築  景觀  cultural-studies  美國  經濟  文化研究  建築史   

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Klingmann選的市場學角度非常好，很新穎而不是簡單生硬地將1990年代以後新一輪標誌性建築當做政治或文化復興的産物。對於建築學背景的來說讀起來並不晦澀。最後給齣的十條建議中，數‘From function to form’以及‘From commodity to catalyst’最有助益。

有創見的大膽理論

有創見的大膽理論

有創見的大膽理論

Klingmann選的市場學角度非常好，很新穎而不是簡單生硬地將1990年代以後新一輪標誌性建築當做政治或文化復興的産物。對於建築學背景的來說讀起來並不晦澀。最後給齣的十條建議中，數‘From function to form’以及‘From commodity to catalyst’最有助益。

In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...

In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...

In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...

In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...

In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...