Brandscapes 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Anna Klingmann 作者

The MIT Press

譯者

2007-09-30 出版日期

378 頁數

USD 31.95 價格

Hardcover

叢書系列

9780262113038 圖書編碼

Brandscapes 在線電子書圖書標籤: 城市建築景觀 cultural-studies 美國經濟文化研究建築史

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發表於2024-07-01

Brandscapes 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brandscapes 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brandscapes 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Brandscapes 在線電子書用戶評價

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Brandscapes 在線電子書著者簡介

Brandscapes 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brandscapes 在線電子書圖書描述

The principle behind this book is that buildings aren't just buildings, but rather iconic symbols that reflect who we are as people, cities and economies-in that sense, they represent a "brand" of sorts. Carrying that logic several steps short of its logical conclusion, architect and writer Klingmann looks at the "brandscapes" that cityscapes have become: "As a strategic tool for eliciting a relevant experience, architecture has an immediate impact on social relations and economic transactions... What counts in a building is not so much how it looks but how it comes to life for people." The problem with these and other statements throughout is that they come off as either vague or self-evident (perhaps as a result of her immersion in the subject-she's the founder of a New York agency "for architecture and brand building"). There is no doubt that Klingmann has passion and knowledge to spare, and that the general idea behind the book is valid, but esoteric, faux-academic writing ("The equation of Experience = Drama + Diversity + Detail can be discerned in the Parthenon almost as clearly as it can in contemporary commercial structures") too often substitutes for well-developed argument and clear-headed analysis

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Brandscapes 在線電子書讀後感

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In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...

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