The principle behind this book is that buildings aren't just buildings, but rather iconic symbols that reflect who we are as people, cities and economies-in that sense, they represent a "brand" of sorts. Carrying that logic several steps short of its logical conclusion, architect and writer Klingmann looks at the "brandscapes" that cityscapes have become: "As a strategic tool for eliciting a relevant experience, architecture has an immediate impact on social relations and economic transactions... What counts in a building is not so much how it looks but how it comes to life for people." The problem with these and other statements throughout is that they come off as either vague or self-evident (perhaps as a result of her immersion in the subject-she's the founder of a New York agency "for architecture and brand building"). There is no doubt that Klingmann has passion and knowledge to spare, and that the general idea behind the book is valid, but esoteric, faux-academic writing ("The equation of Experience = Drama + Diversity + Detail can be discerned in the Parthenon almost as clearly as it can in contemporary commercial structures") too often substitutes for well-developed argument and clear-headed analysis
具體描述
讀後感
In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
評分In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
評分In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
評分In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
評分In the twenty-first century,we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer cons...
用戶評價
Klingmann選的市場學角度非常好，很新穎而不是簡單生硬地將1990年代以後新一輪標誌性建築當做政治或文化復興的産物。對於建築學背景的來說讀起來並不晦澀。最後給齣的十條建議中，數‘From function to form’以及‘From commodity to catalyst’最有助益。
评分Klingmann選的市場學角度非常好，很新穎而不是簡單生硬地將1990年代以後新一輪標誌性建築當做政治或文化復興的産物。對於建築學背景的來說讀起來並不晦澀。最後給齣的十條建議中，數‘From function to form’以及‘From commodity to catalyst’最有助益。
评分有創見的大膽理論
评分有創見的大膽理論
评分有創見的大膽理論
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