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Politics of Marketing the Labour Party 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Wring, Dominic 作者

Palgrave Macmillan

译者

2005-3 出版日期

280 页数

$ 129.95 价格

HRD

丛书系列

9780333689523 图书编码

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Politics of Marketing the Labour Party 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Politics of Marketing the Labour Party 在线电子书图书描述

Labour has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognised the importance of imagery and symbolism long before the time of Kinnock, Mandelson and Blair. Where there has been change is in the way advertising, public relations and most importantly market research experts increasingly came to dominate the way the party understood itself and society. The Politics of Marketing the Labour Party traces how Labour's political communication has developed since its birth and how the increasing use of marketing has contributed to the radical restructuring of both the organisation and its policies.

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