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Politics of Marketing the Labour Party 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Wring, Dominic 作者

Palgrave Macmillan

譯者

2005-3 出版日期

280 頁數

$ 129.95 價格

HRD

叢書系列

9780333689523 圖書編碼

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發表於2024-09-21

Politics of Marketing the Labour Party 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Politics of Marketing the Labour Party 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Politics of Marketing the Labour Party 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Politics of Marketing the Labour Party 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Politics of Marketing the Labour Party 在線電子書圖書描述

Labour has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognised the importance of imagery and symbolism long before the time of Kinnock, Mandelson and Blair. Where there has been change is in the way advertising, public relations and most importantly market research experts increasingly came to dominate the way the party understood itself and society. The Politics of Marketing the Labour Party traces how Labour's political communication has developed since its birth and how the increasing use of marketing has contributed to the radical restructuring of both the organisation and its policies.

Politics of Marketing the Labour Party 在線電子書下載 mobi epub pdf txt 在線電子書下載

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