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Segal-Horn, Susan 作者

Thomson Learning

译者

2010-11 出版日期

504 页数

570.00元价格

Pap

丛书系列

9781844801497 图书编码

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发表于2024-09-23

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Understanding Global Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Understanding Global Strategy" is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses. Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations; Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter; and, Discussion Questions which are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities. This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.

Understanding Global Strategy 在线电子书下载 mobi epub pdf txt 在线电子书下载

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