Understanding Global Strategy

Understanding Global Strategy pdf epub mobi txt 电子书 下载 2025

出版者:Thomson Learning
作者:Segal-Horn, Susan
出品人:
页数:504
译者:
出版时间:2010-11
价格:570.00元
装帧:Pap
isbn号码:9781844801497
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"Understanding Global Strategy" is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses. Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations; Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter; and, Discussion Questions which are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities. This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.

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