Understanding Global Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Segal-Horn, Susan 作者

Thomson Learning

譯者

2010-11 出版日期

504 頁數

570.00元價格

Pap

叢書系列

9781844801497 圖書編碼

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發表於2024-09-23

Understanding Global Strategy 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Understanding Global Strategy 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Understanding Global Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Understanding Global Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Understanding Global Strategy 在線電子書圖書描述

"Understanding Global Strategy" is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses. Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations; Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter; and, Discussion Questions which are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities. This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.

Understanding Global Strategy 在線電子書下載 mobi epub pdf txt 在線電子書下載

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