The Construction of Preference 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Lichtenstein, Sarah (EDT)/ Slovic, Paul (EDT) 作者

Cambridge University Press

譯者

2006-09-18 出版日期

808 頁數

USD 110.00 價格

Hardcover

叢書系列

9780521834285 圖書編碼

The Construction of Preference 在線電子書圖書標籤: psychology CB Economics DecisionTheory Decision 心理學 situationist Behavioral

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發表於2024-11-26

The Construction of Preference 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Construction of Preference 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Construction of Preference 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Construction of Preference 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Construction of Preference 在線電子書圖書描述

One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e.g., choice and pricing) give rise to systematically different responses. These preference reversals violate the principle of procedure invariance that is fundamental to all theories of rational choice. If different elicitation procedures produce different orderings of options, how can preferences be defined and in what sense do they exist? This book shows not only the historical roots of preference construction but also the blossoming of the concept within psychology, law, marketing, philosophy, environmental policy, and economics. Decision making is now understood to be a highly contingent form of information processing, sensitive to task complexity, time pressure, response mode, framing, reference points, and other contextual factors.

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