Graph Design for Eye and Mind 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Stephen M. Kosslyn 作者

OUP USA

译者

2006-8-24 出版日期

304 页数

GBP 51.00 价格

Paperback

丛书系列

9780195311846 图书编码

Graph Design for Eye and Mind 在线电子书图书标签: 设计心理学名字吸引 HCI 英文科研心理制图

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Graph Design for Eye and Mind 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Graph Design for Eye and Mind 在线电子书图书描述

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively. Many graphs fail because they do not take into account the goals, needs and abilities of the viewers. This book addresses the problems that arise when we attempt to convey information with visual displays such as graphs by presenting eight psychological principles for constructing effective graphs. These principles are solidly rooted in the scientific literature on how we perceive and comprehend graphs, and also in general facts about how our eyes and brains process visual information. The principles lead to hundreds of specific recommendations that serve as a concrete, step-by-step guide to constructing graphs that will be understood at a glance, help the reader decide whether a graph is an appropriate display for their information, and help the reader to choose the correct type of graph for a specific type of data and message. These psychological principles can be used to construct not only effective graphs, but also effective maps, diagrams, and other types of visual displays.

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