Sensory and Consumer Research in Food Product Design and Development 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Howard R. Moskowitz PhD 作者

Wiley-Blackwell

譯者

2006-7-31 出版日期

368 頁數

USD 230.00 價格

Hardcover

叢書系列

9780813816326 圖書編碼

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發表於2024-11-27

Sensory and Consumer Research in Food Product Design and Development 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Sensory and Consumer Research in Food Product Design and Development 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Sensory and Consumer Research in Food Product Design and Development 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sensory and Consumer Research in Food Product Design and Development 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Sensory and Consumer Research in Food Product Design and Development 在線電子書圖書描述

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.

Sensory and Consumer Research in Food Product Design and Development 在線電子書下載 mobi epub pdf txt 在線電子書下載

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