Product Development for the Service Sector 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Cooper, Robert G./ Edgett, Scott J. 作者

Perseus Books

译者

1999-10 出版日期

288 页数

$ 45.14 价格

HRD

丛书系列

9780738201054 图书编码

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Product Development for the Service Sector 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Product Development for the Service Sector 在线电子书图书描述

How service industries can become more competitive by applying the principles of product developmentfrom bestselling and award-winning product development experts.. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in todays highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.

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