Product Development for the Service Sector 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Cooper, Robert G./ Edgett, Scott J. 作者

Perseus Books

譯者

1999-10 出版日期

288 頁數

$ 45.14 價格

HRD

叢書系列

9780738201054 圖書編碼

Product Development for the Service Sector 在線電子書圖書標籤: 商業

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發表於2024-09-21

Product Development for the Service Sector 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Product Development for the Service Sector 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Product Development for the Service Sector 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Product Development for the Service Sector 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Product Development for the Service Sector 在線電子書圖書描述

How service industries can become more competitive by applying the principles of product developmentfrom bestselling and award-winning product development experts.. As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sectorget close to the customer, offer multi-dimensional solutions, provide high-quality support. But in todays highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturersemploying a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.

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