The Future of Brands 在线电子书 图书标签: strong future brand
发表于2024-08-25
The Future of Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Everything and everyone is capable of becoming a brand.
评分Everything and everyone is capable of becoming a brand.
评分Everything and everyone is capable of becoming a brand.
评分Everything and everyone is capable of becoming a brand.
评分Everything and everyone is capable of becoming a brand.
RITA CLIFTON is the head of Interbrand London.
In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the 21st century? And from what unexpected quarters will successful new brands emerge? The Future of Brands offers the insights of twenty-five international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter and Gamble, Samsung and The Body Shop, to commentators as diverse as Deepak Chopra and Spike Lee, the contributors paint a compelling picture of the role of brands over the next twenty-five years and the factors crucial to their success. Lavishly illustrated, The Future of Brands is essential reading for anyone interested in the future of brands and branding.
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The Future of Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024