New-Product Diffusion Models 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


New-Product Diffusion Models

簡體網頁||繁體網頁
Mahajan, Vijay (EDT)/ Muller, Eitan (EDT)/ Wind, Yoram (EDT) 作者
Kluwer Academic Pub
譯者
2000-9 出版日期
376 頁數
$ 258.77 價格
HRD
叢書系列
9780792377511 圖書編碼

New-Product Diffusion Models 在線電子書 圖書標籤:  


喜歡 New-Product Diffusion Models 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-10

New-Product Diffusion Models 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

New-Product Diffusion Models 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

New-Product Diffusion Models 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



New-Product Diffusion Models 在線電子書 用戶評價

評分

評分

評分

評分

評分

New-Product Diffusion Models 在線電子書 著者簡介


New-Product Diffusion Models 在線電子書 著者簡介


New-Product Diffusion Models 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

New-Product Diffusion Models 在線電子書 圖書描述

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.

New-Product Diffusion Models 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

New-Product Diffusion Models 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

New-Product Diffusion Models 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





New-Product Diffusion Models 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有