Unleashing the Ideavirus 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Seth Godin 作者

Hyperion

译者

2001-10-10 出版日期

240 页数

USD 14.00 价格

Paperback

丛书系列

9780786887170 图书编码

Unleashing the Ideavirus 在线电子书图书标签: 进化战略商业 marketing English

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发表于2025-06-01

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Unleashing the Ideavirus 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Unleashing the Ideavirus 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Less entertaining than Malcolm Caldwell but he got some interesting ideas about spreading the virus.

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Less entertaining than Malcolm Caldwell but he got some interesting ideas about spreading the virus.

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Unleashing the Ideavirus 在线电子书著者简介

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Unleashing the Ideavirus 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Unleashing the Ideavirus 在线电子书图书描述

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

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