Unleashing the Ideavirus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Seth Godin 作者

Hyperion

譯者

2001-10-10 出版日期

240 頁數

USD 14.00 價格

Paperback

叢書系列

9780786887170 圖書編碼

Unleashing the Ideavirus 在線電子書圖書標籤: 進化戰略商業 marketing English

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發表於2024-11-13

Unleashing the Ideavirus 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Unleashing the Ideavirus 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Unleashing the Ideavirus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Less entertaining than Malcolm Caldwell but he got some interesting ideas about spreading the virus.

Unleashing the Ideavirus 在線電子書著者簡介

Unleashing the Ideavirus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Unleashing the Ideavirus 在線電子書圖書描述

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

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