Travel Survey Methods

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出版者:Emerald Group Publishing Limited
作者:Stopher, Peter R./ Stecher, Cheryl
出品人:
页数:706
译者:
出版时间:2006-9-20
价格:USD 185.95
装帧:Hardcover
isbn号码:9780080446622
丛书系列:
图书标签:
  • 旅行调查
  • 调查方法
  • 旅游研究
  • 数据收集
  • 问卷设计
  • 统计分析
  • 交通运输
  • 行为科学
  • 市场调研
  • 出行行为
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具体描述

This book is a new chapter in the continuing focus of the International Steering Committee for Travel Survey Conferences (ISCTSC) on maintaining and improving the quality of data collection in transport surveys. The papers extend discourse on broad topic areas that have been addressed by the ISCTSC in previous conferences, provide an update on travel survey initiatives currently under way in many countries, and offer a glimpse into the future in the form of changing contexts, new topics, new technologies, and new standards from around the world, with an emphasis on standards and future research directions.This book is not a conference proceedings, but was derived from papers that were a part of the 7th International Conference on Travel Survey Methods, held at Playa Herradura, Costa Rica, during August 2004. All of the chapters were reviewed by three referees and only those papers that achieved the highest ratings were selected for inclusion in this book. The conference covered both passenger and freight transport, and focused on surveys that collect information directly from individuals or organisations (that is, it excluded traffic counts or other observational data collection). Delegates attended from North, Central, and South America, Europe, Asia, Australasia and Africa, so there was a keen interest in examining applicability of standards and looking at needed future research in regions outside of the North American/Western European context.This content extends discourse on existing topics, provides an update on current travel survey initiatives, and reflects on the future of the discipline. This book is derived from papers that were a part of the 7th International Conference on Travel Survey Methods. Authors come from diverse backgrounds throughout the world.

《旅行调查方法》是一本旨在为读者提供系统性和全面性的理论框架,帮助研究者理解并应用多样化的调查手段,以获取有效且可靠的数据。在书中,作者深入探讨了从传统问卷设计到现代数字化收集方式的发展历程,详细分析了各类调查方法在不同情境下的适用性。书内容涵盖了人际访谈、焦点小组、观察法以及社交媒体数据挖掘等多种技术,强调了每种方法的优缺点及其操作步骤。 这本书特别注重揭示不同背景和研究需求所需选择合适的调查工具,并提供实用的指导建议。作者深入论述了问卷设计、数据清洗与分析流程,帮助读者掌握从初稿撰写到最终结果解读的全过程。书中还包括大量案例分析,使得理论与实践相结合,极大地增强了读者对实际应用能力的提升。 对于希望深入了解调查方法体系的人来说,这本书提供了一个全面而有价值的参考资料,涵盖了丰富的历史背景、最新动向以及未来发展趋势。其结构严谨,内容详尽,适合学者、研究人员和实习生都能理解和借鉴。 作者采用清晰的逻辑展开,每个章节都有明确的功能定位,使读者可以根据个人需求自由选择所需的调查方法。在细致的解释中,书不仅介绍了各种技术手段,还强调了其适用范围与限制,帮助读者在具体研究时做出更科学的决策。 此外,《旅行调查方法》还特别关注数据的准确性和可靠性,提供详尽的统计分析技巧和工具推荐,使得读者能够有效地处理不同类型的数据集。在写作过程中,作者通过大量实例和详细说明,让每一个概念都显得生动具体,避免了学术表达的晦涩。 总体而言,这本书不仅是一份内容丰富的理论指南,更是一本极具指导性的读物,帮助读者在复杂的研究环境中找到最合适的调查路径。无论是初学者还是专业人士,该书都能为其提供宝贵的参考,提升整体研究能力。 书中对不同方法的比较和分析,让读者能够更全面地评估各种技术的优劣,并在实际工作中灵活运用,确保调查过程的高效与精准。通过细致的章节设计和丰富的实证案例,该书不仅满足了理论探索的需求,也为实际应用提供了坚实支持。这本书无疑是任何研究者想要提升自身技能、掌握最新方法的重要文献之一。

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