Commerce in Color

Commerce in Color pdf epub mobi txt 電子書 下載2025

出版者:University of Michigan Press
作者:James C. Davis
出品人:
頁數:312
译者:
出版時間:2007-9-30
價格:GBP 27.95
裝幀:Paperback
isbn號碼:9780472069873
叢書系列:
圖書標籤:
  • 美國 
  • 社會史 
  • 文化史 
  • 曆史 
  •  
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"Commerce in Color "explores" "the juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjects--including the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James's critique of materialism in "The American Scene, " and the commodification of racialized popular culture in James Weldon Johnson's "The Autobiography of an" "Ex-Colored Man"--as he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the "culture of consumption" and the "culture of segregation," Dawson poses new and provocative questions about American culture and social history. Both an influential literary study and an absorbing historical read, "Commerce in Color" proves that--in America--advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race. "A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered." --James Smethurst, University of Massachusetts James C. Davis is Assistant Professor of English at Brooklyn College.

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How consumerism culture in US served to strengthen the race and whiteness normativity.

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How consumerism culture in US served to strengthen the race and whiteness normativity.

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How consumerism culture in US served to strengthen the race and whiteness normativity.

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How consumerism culture in US served to strengthen the race and whiteness normativity.

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How consumerism culture in US served to strengthen the race and whiteness normativity.

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