Advertising the American Dream 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Roland Marchand 作者

University of California Press

译者

1986 出版日期

472 页数

USD 39.95 价格

Paperback

丛书系列

9780520058859 图书编码

Advertising the American Dream 在线电子书图书标签: 文化英文社科理论传播 society modernity American

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发表于2024-10-04

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Advertising the American Dream 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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有点罗嗦，但很详细的分析了美国广告业的历史。辉煌的20年代啊~~~

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Advertising the American Dream 在线电子书著者简介

Advertising the American Dream 在线电子书图书目录

Advertising the American Dream 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Advertising the American Dream 在线电子书图书描述

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

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