Advertising the American Dream 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Roland Marchand 作者

University of California Press

譯者

1986 出版日期

472 頁數

USD 39.95 價格

Paperback

叢書系列

9780520058859 圖書編碼

Advertising the American Dream 在線電子書圖書標籤: 文化英文社科理論傳播 society modernity American

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Advertising the American Dream 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Advertising the American Dream 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Advertising the American Dream 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Advertising the American Dream 在線電子書著者簡介

Advertising the American Dream 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising the American Dream 在線電子書圖書描述

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

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