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Marketing Measurement and Analysis 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Moutinho, Luiz A. M./ Hutcheson, Graeme D. 作者

Sage Pubns

译者

2008-3 出版日期

256 页数

$ 47.46 价格

Pap

丛书系列

9780761970125 图书编码

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Marketing Measurement and Analysis 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

Marketing Measurement and Analysis 在线电子书下载 mobi epub pdf txt 在线电子书下载

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