Marketing Measurement and Analysis

Marketing Measurement and Analysis pdf epub mobi txt 电子书 下载 2025

出版者:Sage Pubns
作者:Moutinho, Luiz A. M./ Hutcheson, Graeme D.
出品人:
页数:256
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出版时间:2008-3
价格:$ 47.46
装帧:Pap
isbn号码:9780761970125
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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

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