The Total Survey Error Approach 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Herbert F. Weisberg 作者

University Of Chicago Press

譯者

2005-10-26 出版日期

336 頁數

USD 98.00 價格

Hardcover

叢書系列

9780226891279 圖書編碼

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The Total Survey Error Approach 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Total Survey Error Approach 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Total Survey Error Approach 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Total Survey Error Approach 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Total Survey Error Approach 在線電子書圖書描述

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled "The New Science of Public Opinion Measurement". At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys - from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of errors and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process - from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.

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