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Aviad E. Raz 作者

Harvard University Asia Center

译者

1999-5-1 出版日期

264 页数

USD 25.00 价格

Paperback

The Harvard East Asian Monographs 丛书系列

9780674768949 图书编码

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Riding the Black Ship 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual". By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

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