The Economics of Sports Broadcasting 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gratton, Chris/ Solberg, Harry 作者

Routledge

译者

2007-7 出版日期

244 页数

$ 230.52 价格

HRD

丛书系列

9780415357791 图书编码

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The Economics of Sports Broadcasting 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Economics of Sports Broadcasting 在线电子书图书描述

Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players - viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting's changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

The Economics of Sports Broadcasting 在线电子书下载 mobi epub pdf txt 在线电子书下载

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