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Cases in Sport Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McDonald, Mark A./ Milne, George R. 作者

Jones & Bartlett Pub

译者

1998-11 出版日期

351 页数

$ 53.05 价格

Pap

丛书系列

9780763708634 图书编码

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Cases in Sport Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.

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