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March, Roger St. George/ Woodside, Arch G. 作者

Oxford Univ Pr

译者

2006-1 出版日期

228 页数

$ 141.25 价格

HRD

丛书系列

9780851990217 图书编码

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Tourism Behaviour 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance (e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours? How well do their behaviours follow what they plan? These questions are fundamental in consumer behaviour. This book provides fresh insights in responding to these issues. This book examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. "Tourism Behaviour" considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behaviour.

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