Presents the "15 commandments" for managing and working with integrity. Against the all-too-familiar backdrop of corporate scandal and greed, Charles Watson provides what he calls "a blueprint to help working men and women, from the top of organisations to the bottom, step forward and help restore and defend the integrity of business." Step by step, he outlines fifteen fundamental "commandments" of honest business - from "put people first" to "be your own person" - common-sense approaches to making decisions, solving problems, and taking action in ways that deliver results without compromising on principles. Using dozens of compelling examples, from such exemplary leaders as Jim Casey of UPS, George Schaefer of Caterpillar Tractor, Charles Lazarus of Toys "R" Us, and Gertrude Boyle of Columbia Sportsware, Watson demonstrates how honesty, integrity, and trust are at the root of such essential business concepts as creativity and innovation, risk taking, collaboration, attracting and retaining talented people, and anticipating and exceeding customer expectations. He provides practical recommendations for developing individuals and organisations that encourage authentic relationships, act in ways that society admires, and have the boldness to initiate action with conviction. This book offers thought-provoking insights and practical advice for acting ethically in business - and reaping the rewards, illustrates the concepts and principles through dozens of engaging examples, and addresses the challenges and obstacles that people face when trying to match their ideals with their actions.
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